Omnicom’s digital strategy wobbles as it changes top managers at Organic
Digital is becoming a bit of an issue for the mighty Omnicom; the marcoms giant’s strategy of embedding digital skills in its its mainstream agencies is being questioned and it has just replaced CEO...
View ArticlePublicis Groupe’s Levy sets out to trump WPP’s Sorrell with $540m LBi digital...
Anything you can do, I can do better.. No sooner has WPP’s Sir Martin Sorrell snapped up digital agency AKQA for $540m than arch-enemy Maurice Levy of Publicis Groupe buys biggest remaining indie...
View ArticleAKQA’s Rei Inamoto takes hot seat in New York
Digital network AKQA was bought by WPP for $540m a weeks ago and now Rei Inamoto (left), who helped to found AKQA’s New York office in 2004, has been made its boss. He was previously CCO but now takes...
View ArticleAKQA heads for Portland, home of Nike and W+K
You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best...
View ArticleLBi’s Simon Gill picks his Desert Island (Digital) Ads
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director...
View ArticlePublicis Groupe merges Digitas with LBi to create global digital super-agency
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network...
View ArticleWhy hackers are winning the battle against brands
Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the...
View ArticleOmnicom has the same Europe blues as Publicis Groupe – only rather more of them
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or...
View ArticleLevy lays out tantalising glimpse of Publicis future
What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which...
View ArticleScholl picks LBi for major website revamp
Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported...
View ArticleLBi UK wins Carlsberg digital ad account
Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was right to shell out all that money ($540m) last year – and maybe show to Omnicom that...
View ArticleHonda kicks off pan-European digital blitz with LBi
Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi. The new web presence aims to consolidate...
View ArticleLBi adds Danone baby sites to search portfolio
Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already extensive repertoire with the appointment as search agency for French food giant Danone’s baby...
View ArticleHollywood talent agency William Morris buys into Droga5 – so can Aussie Dave...
Hotshot New York and Sydney agency Droga5 (and, recently, London) announced a few weeks ago that it was going to set up an international network. Which is all fine and good: but where’s the money...
View ArticleIt’s boom boom time at Publicis Groupe says buoyant boss Maurice Levy
Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per...
View ArticleOmnicom is up as former merger partner Publicis falls
It’s not that long ago that Omnicom and Publicis Groupe were trying to arrange a $35bn merger. Perhaps it’s just as well they failed because the two giant companies seem to occupying not just different...
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